Being seen when you're on your bike is very, very important. If you didn't know that, you didn't pay attention to road safety lessons at school. The shame. However, we fashion conscious types don't want to look anything short of studiously cool when we're out on the highways and byways of this fine island.

Worry not, dear reader, as we have the solution in the form of these super slick and really rather visible illuminated pedals.

Pedalite Pedals are the unique battery-free peal lights for bicycles. The pedals have been designed to make cyclists more visible to motorists day and night, from a distance of up to 1km away and from any angle, including the side.

They're easy to fit, and as soon as you start pedalling the Pedalite pedals uniquely harvest and store a small amount of energy so the lights continue to flash even when freewheeling or when stopped, contemplating your navel at a road junction.

Our sources tell us that 75% of Cycling accidents happen at, or near, a junction [our source is RoSPA, since you're asking], where cycles need to be seen from the side. Pedalite pedals help cyclists create their own virtual cycle lane as motorists naturally give cyclists with Pedalite pedals a wider berth than those with standard rear lights, increasing safety and negating the need for a swift kick to the door of idiot drives who stray too close.

Now used by thousands of cyclists in over 22 countries, Pedalite 360 degree pedal lights help to protect the cyclist with always on essential side lighting, protect the environment by eliminating highly caustic battery waste and save money by using the kinetic energy generated by turning the pedals rather than using batteries that need to replaced time and time again.

Former World Champion cyclist Tony Doyle stated (yeah, that's another of our source - we're devilishly well informed here), one of the biggest fears for any cyclist is when cars stray too close and they think they'll be knocked off. Slot on some Pedalites, though, and you'll never hear, 'sorry mate, I didn't see you' ever again.

For more details on the amazing Pedalites, just click here.