Come laundry D-Day, the owner of the Laundry Rug is king. Soulless laundry baskets hold no truck here. Ok, so they might hold your washing in a static cylindrical format but do they have style? Charisma? Not an ounce.

The Laundry Rug, on the other hand marks you out as a man who's not afraid to trifle with wash-day convention, a man with a wickedly wry sense of humour who can see the funny side in himself as well as others.

When you're the owner of the Laundry Rug, you see, all you need do is throw your dirties into a pile on the rug – thoughtfully printed with a discard clothing motif – and then, when it's time to chuck it all in the wash, just pull together the draw strings and watch as the rug transforms itself into a washing bag, ready to load your soiled garments into the gaping mouth of the nearest washing machine.

Then, when your clothes are clean and dry, you'll deliberately be rubbing dirt into every crease just so you can do it all over again.